General Idea

^

Designs that look complicated yet simple is a concept that General Idea Founder and Chief Designer, Choi Bum Suk, manages with aplomb. Hailing from the wonderfully fashion-forward, quirky town of Seoul, Korea, Choi takes his inspiration from his ever-evolving city for a collection that includes simple yet delicately decadent structured shirts, cropped trousers and asymmetrical dresses, all in a pared-down colour palette. Now a firm favourite of New York Fashion Week, Choi proves that with clever tailoring and elegant design, even the simplest of pieces can make the strongest statements.

ONLINE EXCLUSIVE

9 results

Top

  • General Idea

    Wide-leg Trousers

    Regular Price: USD 177.62

    Special Price USD 124.33

  • General Idea

    Oversized Graphic T-shirt

    Regular Price: USD 88.81

    Special Price USD 62.17

  • General Idea

    Distressed Slim-fit Jeans

    Regular Price: USD 207.58

    Special Price USD 145.31

  • General Idea

    Printed Hem Shorts

    Regular Price: USD 148.73

    Special Price USD 104.11

  • General Idea

    Patch-pocket Oversized Jacket

    Regular Price: USD 267.50

    Special Price USD 187.25

  • General Idea

    Pullover Shirt

    Regular Price: USD 118.77

    Special Price USD 83.14

  • General Idea

    Sleeveless Coat

    Regular Price: USD 326.35

    Special Price USD 228.45

  • General Idea

    Sleeveless Pullover Shirt

    Regular Price: USD 88.81

    Special Price USD 62.17

  • General Idea

    Oversized Shirt

    Regular Price: USD 207.58

    Special Price USD 145.31